Old Geelong Football Club
Seventy years of club history, made clear.
Old Geelong has been a VAFA club at Como Park, South Yarra since 1954, with men's and women's teams and a community that spans players, alumni, families and supporters.
After 70 years, the website had become cluttered and inconsistent, and no longer reflected the close-knit, inclusive community behind it. The project ran end-to-end, from a kick-off workshop with the committee through to a refreshed brand and a rebuilt site.
Delivered
- Kick-off workshop to define vision, purpose, positioning and values
- Brand guidelines: colour palette and typography
- New site structure and low-fidelity wireframes in Miro
- 70 years of old copy streamlined into a clear messaging document
- Designed and developed the new site, with team, Hall of Fame and contact pages
- Server migration, SEO, analytics and redirects from the old site
