Southern Cross Broadband
A stronger identity for regional WA connectivity.
Southern Cross Broadband bridges the gap between the city and the regions with fast, reliable internet. In early 2025 the team were expanding across regional WA and lacked a consistent, unique and strong identity to compete with Starlink.
The project covered brand strategy and product design, starting with a workshop to inform the re-positioned brandhouse and customer journey mapping, then the UX/UI design of the new website.
Delivered
- Brand strategy workshop and brandhouse one-pager
- UX design and wireframing
- Design of the new website, onboarding forms and Knowledge Hub
- Designs handed off to a developer
